Why should companies that manage their own UGC care about truckers and slow welding shops? I would say most of the time they shouldn’t, but for the next 500 words or so it’s okay to care. A few years back my father was going through a lean summer, traditionally this is when he would generate the majority of his revenue. Being a smart small business owner he saw that the landscape around his business was changing – people were having less and less need for a neighbourhood welding shop. He need
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Semi-trucks and UGC: moderation and maintenance
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